The idea graveyard
We’ve all got one—the place where some of your favorite ideas end up. Here’s a little bin of things that never quite came to life, but have a few moments I love.
Slo London Campaign
Copywriter: Rowena Harris Art director: Dánica Conneely
We don't take enough time to stop and soak in the moment—that's we all need to find our slo. To solve the problem of today’s fast-paced, frenetic, social media-obsessed city life, we created Slo London—an integrated campaign to help people to slow down and be in the moment.
From taking up a yoga class to indulging in a long lazy brunch to or enjoying cocktails and jazz, our goal was to connect Londoners with all manner of great local businesses that would help them find their slo.
Gavin, the Youtuber
CD: Frank Lipari
Copy: Rowena Harris, Jim Mccaffery
Art director: Dánica Conneely
Fixing your wine stains or making pizza is a lot easier than you think. Just ask Gavin.
Future stuff
CD: Frank Lipari
Copy: Rowena Harris, Jim Mccaffery
Art director: Dánica Conneely
OK, we’re not Mad Max-ing it yet, but if we were? Everything would be fine.
Whatever X your X
CD: Frank Lipari
Copy: Rowena Harris, Jim Mccaffery
Art director: Dánica Conneely
Life is full of awesome moments like these. We wanted to celebrate that. Some sincere, some parody. Parody is fun.
