Email Newsletter Strategy & Redesign

Our question: Would a redesign and new content strategy increase engagement for Yelp’s longest running email newsletter? The answer: Yes it would.

We saw a 29% lift in aggregate incremental clicks from week 1 of the first test, a significant lift in CTOR, and a 21% lift in aggregate incremental clicks for test 2.

Proposals for a welcome email and iterations on how the content might look vs. the original.

An example of the redesign using Iterable.

Iterable's metrics are ridiculously awesome, FYI. Love that heat map.

Copywriter: Rowena Harris Senior Designer: Dánica Conneely