See it. Snap it. Share it on Yelp.

Photos are important. Not least because they help us make important decisions. (Like brunch.) We ran this campaign across all of Yelp’s 125+ local social media handles to show folks why—and how—to share photos on Yelp.

There are a million “how to take great photos with a phone” videos out there. For this series our goal was to seek out tips beyond the usual and actually show them through the lens itself—the phone. Oh, and we wanted make the tips so simple that even my mother could snap a pic.

Featured

Jul 28, 2023

Turn The Tables

Jul 28, 2023

The Yelp for Restaurants team spent a long time researching what their audience needed, consolidating their offerings, and preparing for a rebrand. The challenge ahead? Restaurateurs think of Yelp as only selling ads, plus the team wanted to build trust.

Jul 28, 2023

Mar 16, 2023

Brand & Style Guidelines

Mar 16, 2023

From 2015, I co-wrote Yelp’s first ever in house style guide and brand guidelines. I’ve co-owned and developed each iteration since, as well as Yelp’s UX writing guidelines and design principles.

Mar 16, 2023

Dec 30, 2022

360 for Yelp's 15th

Dec 30, 2022

Dec 1, 2018

YES! Part 2

Dec 1, 2018

Sep 30, 2018

Radio

Sep 30, 2018

I love radio. But in the post-irony-tried-to-make-it-sound-like-the-90s-world, you can’t just pull out a “Now you’ve got a friend in the diamond business!” line from nowhere. So, here’s how you might do it instead.

Sep 30, 2018