Radio

I love radio. I was raised on Radio 4 and 102.4 Severn Sound FM, so concepting in SFX and jingle feels like breathing.

But in the post-irony-tried-to-make-it-sound-like-the-90s-world, you can’t just pull out a “Now you’ve got a friend in the diamond business!” line from nowhere.

Instead, I had a voice actor called Fingerhut (true story) and wrote two self-aware scripts with a sense of humor instead. That’ll do.

Mission: Let business owners of all kinds know that they can claim their Yelp page for free or get more visibility with Yelp ads. We ran two :30 spots.