YES! Part 1

The first major campaign to promote the Yelp Elite Squad, a collective of Yelp's most engaged users. So, naturally, we featured the actual users themselves.

The problem: Raise awareness. Educate. Increase engagement.

The strategy: A re-brand. Less mystery, more inclusivity. 

The best thing you can do on Yelp, besides share what you love, is be yourself. That’s why we tailored each spot especially for the person featured.

We rolled the campaign out across every local Yelp social media handle—over 125 cities in the U.S. and Canada—completely redesigned the landing page, and gave the messaging an overhaul.

Results: 

• Page visits went up by ~150% on launch

• Avg view duration for the spots was ~90%

• Avg audience retention to the end of the spots was ~70%

• Daily engagement more than doubled with the campaign

• Post-campaign social engagement increased by nearly 30%

Supporting blog content

Introducing: YES! — The Only Squad Goal You Need This Year

Behind The Scenes Exclusive: On The Set With YES!

Landing Page Update